Details change fast
Restoration estimates, affected areas and cause descriptions are edited as crews learn more — and the earlier wording disappears from the public page. Each version is preserved with its own timestamp.
Built for public utility teams
Utilities
Preserve your utility's outage communications.
When an outage update goes out, replies arrive within minutes and the restoration estimate gets edited. Brolly preserves captured posts, replies and every revision in one searchable record — so communications, records and counsel can respond without relying on screenshots.
Electric utilitiesWater & wastewaterGas & public-service
Public-records duties vary by ownership model, jurisdiction and the content involved.
Connected accountsOfficial utility accounts
Captured conversationsPosts, replies and media
Revision historyEdits and deletions
Structured exportsPDF · CSV · HTML · JSON
Separate pressures · shared record
Three pressures. One connected record.
Changing operational details, a public conversation and records obligations are separate pressures on your team. A captured chronology can support each one without deciding classification, redaction or disclosure.
The conversation is public
Replies stack up within minutes, and a comment may need to come down. Capture and moderation history preserve the original text, author handle and removal time even after it leaves the live page.
Obligations vary
Public-records duties vary by ownership model, jurisdiction and content — not every utility is subject to FOIA. See your state's rules.
Brolly supports capture, access control, moderation history, search and export. Your utility and counsel determine classification, retention, redaction and disclosure. General information only — not legal advice.
An outage update, preserved
One outage update. Its captured history beside it.
This interface reconstruction uses fictional Northstar Public Utilities data. It shows how an Original post, its Edited versions and the surrounding customer replies can be reviewed together.
01
The utility publishes
A connected official account posts an outage update with a restoration estimate.
02
The post is Edited
The restoration estimate and cause details are updated as crews confirm them.
03
Your team reviews
Records, communications and counsel can inspect the captured chronology.
Brolly Archiveinterface reconstruction · fictional demonstration data
Archive feed
Captured posts and conversations from connected accounts
All networks⌄All accounts⌄All dates⌄
RRiverbend Water
♡ 42 ◯ 8 ◉ 1.2k
Northstar Public Utilities
♡ 86 ◯ 24 ◉ 4.1k
EditedCCedar Gas Co-op
♡ 61 ◯ 12 ◉ 2.8k
SSummit Power
LLakeshore Utilities
MMeadow Municipal Water
3 versions
Northstar Public UtilitiesPower outage at the Ridgeline Heights substation. Damaged equipment identified; crews are replacing it. Estimated restoration 10:00 AM 12:30 PM.
♡ 86 ◯ 24 ◉ 4.1k ◉ 6.7k
Demonstration export prepared
The community behind the update
Every update reaches a real community.
Utility channels carry outage notices, safety alerts and service updates that people rely on around the clock. Preserving that context helps your team respond with care when questions, requests or records inquiries follow.
Illustrative photographic imagery generated with Higgsfield. People and organizations shown are fictional and are not Brolly customers or endorsers.
From post to proof
One connected record of the moments that matter.
The record does not stop at the utility's original post. It includes the captured conversation around it, what changed, and what your team did next.
The utility speaks
Outage notices, safety alerts and service updates go live across official accounts.
The public joins in
Customer questions, replies and criticism become part of the public conversation.
Your team acts
Edits, deletions and moderation decisions are preserved with their chronology intact.
The chronology is ready
Search captured conversations and produce a chronological package with integrity evidence.
Preserve captured versions
The restoration time just changed again.
Restoration estimates and cause details are edited as crews learn more, and the earlier wording disappears from the public page. Brolly preserves each captured version — with its own timestamp — before the post moves on.
- Supported edits retained with revision history
- Captured deletions retained after they leave the public page
- Retention settings aligned to your records schedule
NPNorthstar Public Utilities
Damaged equipment identified; crews are replacing it. Estimated restoration 12:30 PM.
Final retained versionThe surrounding conversation
The questions moved to the comments.
Customers reply within minutes, and a comment may need to come down. When a request asks for the public response, saved searches and structured exports bring the captured thread together without chasing screenshots.
- Search across every connected account from one archive
- Request-ready exports in PDF, CSV, HTML and JSON
- Digital checksums support the integrity of the record
NPNorthstar Public Utilities
Ridgeline Heights outageDamaged equipment identified. Estimated restoration 12:30 PM.
One connected record
Every territory posts. Your archive stays connected.
Utility accounts multiply across service areas and platforms. Central capture gives communications, records and counsel a shared chronology without asking each team to keep its own manual evidence.
- Official utility accounts captured together
- Consistent retention settings across the connected record
- Shared search and export when your utility needs to respond
✓One retained recordPosts, versions, replies and export context stay connected.
One record · three teams
Built around the people who carry the responsibility.
Each team sees a different risk. They should not have to build three different records.
Keep official accounts useful
Publish, respond and moderate without relying on screenshots or asking each team to become an archivist.
Find the captured chronology
Review the original update, the public response, subsequent edits and your utility's actions in context.
Preserve what appeared
When a comment must leave public view, retain the original text, author handle and removal time for later review.
Security is part of the record
Sensitive context needs a trustworthy path.
Brolly is ISO/IEC 27001:2022 certified and CSA STAR registered. Access controls, encryption and integrity evidence protect the archive from capture through production.
ISO/IEC 27001:2022CSA STARAES-256 at restTLS 1.2+Role-based access
Questions utility teams ask
Asked by comms, records and operations.
Which utility social posts should be captured?
Official accounts used for outage updates, safety notices, billing and service announcements — along with available public replies, comments, edits and deletion events that follow. Brolly connects official utility accounts across Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok and captures supported content and surrounding context, not just the original post.
Does every utility have public-records obligations?
Not automatically. Public-records obligations vary by ownership model (municipal, cooperative, investor-owned), jurisdiction and the content involved. Some public utilities are subject to state public-records law; others are not, or only partially — and not every utility is subject to FOIA. Confirm your utility’s status with counsel; Brolly preserves the record either way.
What happens when an outage update is edited or deleted?
Where supported by the connected platform, captured versions and deletion events are retained with their timestamps. Edited content keeps its available prior versions in the record, and a captured deleted post remains available to authorized teams after it disappears from the public page.
Can customer comments and utility replies be searched together?
Yes. Posts, comments, replies and media from connected accounts are captured into one searchable record, so your team can review a question, the official reply and any later correction together instead of piecing together screenshots.
What does setup involve?
Connect your official utility accounts, confirm retention settings aligned to your records schedule, and verify which pages and channels should be captured. Scope depends on the number of accounts and channels your utility operates.
Keep the public informed. Keep the record.
See how Brolly can capture your connected official accounts, preserve every edit and support a well-documented response.