Weekly activity
Posts published across the selected period
Insights
The signals inside your archive. Made visible.
Brolly Insights helps communications and records teams review activity, engagement, sentiment and emerging topics across captured social content—then trace a signal back to the record behind it.
Reviewable analytics built from connected Brolly records
INSIGHTS OVERVIEW · DEMONSTRATION
Insights OverviewYour social presence at a glance
Last 30 days⌄Total records33.8K↑ 9.4%
Total reach2.4M↑ 12%
Engagement4.2%↑ 8%
Posts54930 days
Sentiment movement · Road closure discussion may warrant review
Weekly activity
Demonstration summary
Facebook contributes the largest share of captured activity this period. Instagram engagement is trending upward in this demonstration view.
Trace the signalFrom trend to source recordPosts · comments · retained versions
ActivityPosting and conversation volume
EngagementReach and interaction patterns
SentimentDirectional community response
TopicsIssues gaining momentum
Guided product exhibit
Move from overview to signal. Then trace the record.
Choose a view or replay the guided journey. The controls below are an interactive product reconstruction; the Topics view uses an authentic Brolly product screen with fictional demonstration data.
Insights Overview
Insights Overview
Demonstration metrics · values are fictional
Total records33.8K↑ 9.4%
Total reach2.4M↑ 12%
Average engagement4.2%↑ 8%
Posts published54930-day view
Directional sentiment movement · Road closure conversations may warrant a closer look.
Sentiment
Positive and negative classifications across a fictional 14-day period
Sentiment trend
Directional change over time
PositiveNegative
Topics · Summary
Authentic Brolly product view · fictional demonstration data
Topic momentumShort term · Long term · Historic Reports
Demonstration only. Screens and metrics use fictional data. Automated sentiment, emotion and topic classification is directional and should be reviewed by people. Available data depends on connected platform APIs, permissions and configuration.
Demonstration report prepared
Product views
See the pattern. Open the source record.
Authentic Brolly interfaces shown with fictional demonstration data. Open either image for a larger view.
What you can review
Meaningful signals, not isolated numbers.
Use analytics to decide where a person should look next—not as a substitute for records, policy or judgment.
What is happening
Review posting volume and conversation load across supported connected channels and selected periods.
What is landing
Compare reach and interaction patterns by platform, content and period where source data is available.
How it may be received
Use directional automated classification to locate conversations that warrant human review.
What is emerging
Explore topic and phrase momentum across the captured content available to Insights.
One reviewable path
Signal to source, without losing the context.
Insights is most useful when a chart becomes a question and the question can lead back to captured content.
Overview
Review activity, engagement and directional signals for the selected period.
Channels & topics
See where movement is concentrated across available data.
Posts & threads
Open the relevant captured record and surrounding conversation.
Reports
Assemble an authorized view for communications, leadership or records review.
Risk review
Surface movement. Keep people in the loop.
Edits, deletions, hides and sentiment movement can indicate a conversation worth reviewing. Insights helps teams locate patterns across available captured records; people still decide what the pattern means and what action is appropriate.
- Edit, delete and hide views where supported data is available
- Directional sentiment movement across selected periods
- Traceable source records for contextual review
Sentiment movementRoad closure conversations · 4-hour view
ReviewCommunity event responsePositive interaction pattern · 7-day view
StableModeration activityCaptured hide events · selected account
ReviewReporting
Build a briefing. Show the records behind it.
Prepare period views of activity, engagement, sentiment and topics by supported channel or across the configured organization. Keep the underlying records available for reviewers who need more context.
- Selected-period views for recurring or on-demand review
- Channel and organization summaries based on available data
- Human-readable context alongside supporting records
Communications briefingDemonstration · 30 days
Straight answers
Insights questions, answered.
How is Insights different from Monitoring?
Monitoring supports live alerting workflows when something may need attention. Insights is retrospective: it helps teams review activity, engagement, sentiment and topic patterns across captured records over time. The two products work from connected Brolly data.
How is this different from a social media management tool?
Management tools usually focus on publishing performance. Brolly Insights works from the content and context available in your Brolly archive, which may include comments, retained revisions and moderation events supplied through connected platform APIs.
What does sentiment analysis cover?
Sentiment can be analyzed across supported captured posts and public comments from connected channels. Automated classification is directional and should be reviewed by people before it informs a consequential decision.
Can we build reports for leadership?
Insights can help teams assemble activity, engagement, sentiment and topic views by channel or across the organization. Available measures depend on connected platforms, permissions and configuration.
Turn captured records into reviewable signals.
See how Brolly Insights can support communications, records and leadership review.
30-day free trial · No credit card